SOCIAL MEDIA & RADIO

Radio Public Service Announcements
NCFH, in collaboration with Radio Bilingue and the Hispanic Communications Network, has released 23 public service announcements about the COVID-19 vaccine. These messages are broadcasting daily during spring and summer seasons in Spanish, Mixteco, and Triqui in the U.S. and northern Mexico, with a focus on rural areas in Arizona, California, Colorado, New Mexico, Texas, Florida, Tennessee, North Carolina, South Carolina, and Puerto Rico.
​You can view and download visual radio messages here. The 30-second visual messages are easy to share on text messaging platforms such as WhatsApp!
Social Media Toolkits
​The COVID-19 Messaging Social Media Toolkit contains resources and information tailored for farmworker communities to amplify your organization’s social media campaign against COVID-19. It specifically includes a social media guide and media repository to aid in content creation and customizable branding content.
The Influenza and the COVID-19 Pandemic Social Media Toolkit contains resources to amplify your organization's social media messaging about the flu season during the COVID-19 pandemic. It provides information on how to develop a social media campaign and tools to aid in content creation.
The Flu Outreach and Social Media Toolkit for Agricultural Workers provides information and tangible tools to support health centers and other community-based organizations on using social media platforms to share effective messaging about the flu to agricultural workers and their families. This toolkit will assist outreach educators, community health workers and other staff members in assessing current social media efforts and outcomes and help identify new opportunities for increasing agricultural worker engagement through tailored social media messaging and cross-promotions with partners. Spanish version available here.
Farmworker Health Education Committee
Early in 2021, NCFH assembled a farmworker review committee to review and provide feedback on all materials produced by NCFH for this program. The group is composed of farmworkers in the western, southern, and eastern parts of the U.S. who have a range of agricultural work and immigration experiences. Committee members are paid a monthly stipend to provide regular feedback on health education materials, radio announcements, and farmworker surveys. Since committee members are based in the U.S., Mexico, and Honduras, all activities are conducted through WhatsApp, using voice recordings, text messages, and video chats.